Tv Stylists Use Direct Approach to Shopping

Summary


SPEKE-based Littlewoods Shop Direct is toasting the success of its latest advertising campaign featuring TV style gurus Trinny and Susannah.

Since the pounds 12m drive launched in April, brand awareness of the online and catalogue retailer has jumped 13% and traffic to the Littlewoods Shop Direct website has soared 56%.

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Tv Stylists Use Direct Approach to Shopping

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