Commercial Team in Winning Form ; in the Final Part of Our Week-Long Series Looking at the Future of Liverpool Fc and Anfield, Liverpool Day 6 Repor Ter Dominic King Examines the Value of Atthe Atthe Reds Reds the Lfc Crossroads Crossroads Brand

Liverpool Echo › March 06, 2010

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Summary

CAST your mind back to when Liverpool were last crowned champions of England in 1990 and picture the way Anfield looked.

Many will have no trouble remembering the stadium, with its three fairly primitive, single-tiered stands and a standing Kop, but try and recall some of the names on the advertising boards that flanked the playing surface.

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Extract

Commercial Team in Winning Form ; in the Final Part of Our Week-Long Series Looking at the Future of Liverpool Fc and Anfield, Liverpool Day 6 Repor Ter Dominic King Examines the Value of Atthe Atthe Reds Reds the Lfc Crossroads Crossroads Brand

You would see companies such as Rumbelows, Martin Dawes and All Man Kind, businesses all within the locality, alongside that of the then club sponsor Candy, an Italian firm that manufactured fridges and washing machines in Bromborough.

None of the first named ever had pretensions of being global entities but that didn't matter. Liverpool - the first club in England ever to have sponsored shirts when a deal was struck with Hitachi in the late 70s - did well financially from them...

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