Mutual Success

Liverpool EchoMay 29, 2008

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Summary


ROYAL Liver Assurance is targeting a section of society normally shunned by mainstream financial organisations in its next five-year strategy.

Chief executive Steve Burnett believes his plan supports the spirit enshrined by the friendly society - or mutual - when it was formed in 1850 to help hard-up Liverpudlians.

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Extract


Mutual Success

He revealed some of the aims that he outlined to 220 delegates - policyholders who...

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