Summary
YOU'VE got to hand it to the bosses at Sainsbury's - and TV executives have! (I'm Running Sainsbury's, Channel 4, Tuesday).
Four prime-time, hour-long programmes in the middle of a credit crunch-inspired price war between the supermarket giants? Yes, please..See the full content of this document
Extract
Free ad? That'll do nicely
Even better, the company's main players do...
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