Revival of the Fittest ; Dawn Collinsontalks to Chrislee,the Man Hoping to Sparkarenaissancefor Slazenger

Summary


CHRIS Lee knows all about the ups and downs of brands and the fickle nature of fashion. As creative director of Liver pool's designer clothing emporium Wade Smith for 17 years, he was responsible for many a trend revival, not least the city's love affair with Adidas.

"I remember going up and down to Southport looking at all the golf stores to see if there was anything different," he recalls.

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Revival of the Fittest ; Dawn Collinsontalks to Chrislee,the Man Hoping to Sparkarenaissancefor Slazenger

"There's always been that mentality to find old brands or find something a bit different and bring it back round."

With that ethos in mind, 42-year-old Chris's latest venture links him...

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