Football: Blood Red - New Boys Are the Standard Bearers ; Premiership 'Elite' Can Learn a Lot From Latics

Summary


BACK in 2002, the Danish national team made a diplomatic gesture which stunned the FA Press office. In a defiant move, all 22 Danish squad members were made available for interview on the eve of their last 16 match against England in Japan.

Their open approach was in stark contrast to the English who, as usual, had the pleasure of nibbling at whatever scraps the manager and captain had to offer.

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Extract


Football: Blood Red - New Boys Are the Standard Bearers ; Premiership 'Elite' Can Learn a Lot From Latics

The then head of FA communications, poacher turned gamekeeper Paul Newman, was sneering about the Danes' public relations triumph.

"When they've got the superstars in the squad we've got, we'll see how many of their players they m...

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